Where Vision Meets Execution

With over 15 years of experience in apparel design and product development, Kelly Groff has partnered with leading brands and retailers to create commercially successful collections that balance creativity, brand identity, and technical excellence.

Equal parts creative strategist and product expert, Kelly is known for transforming emerging trends into thoughtful, market-ready assortments that feel authentic to each brand. Her expertise spans concept development, color and print direction, sourcing, technical design, fit and production, allowing her to guide products from the earliest idea through final execution.

Through The Notch, Kelly partners with brands of every size to develop products that are intentional, beautifully executed, and built to perform in today's market.